Typography defined graphic design in the last two decades of the 20^th century, a period during which it changed hands from typesetters to designers – and also to numerous other personal computer users – and underwent a serious devaluation of its pre-digital standards. “The craft of endowing the human language with a durable visual form,” as typography was defined by Robert Bringhurst, one of the most important contemporary theorists in the field, was transformed in the 1990s into a scene of formal experiment mainly oriented to seeking out the limits of readability.